Context:
Instrument is a Portland-based diverse group of designers, strategists, engineers, and copywriters who create incredible products for brands all over the world. They helped the world’s most progressive brands solve problems, seize opportunities, and create lasting growth for their business. During COVID I had the pleasure of working remotely both as a contractor and a full time employee. I worked on large projects for Diageo, Facebook, Instagram, Sonos and Levis.
Process and Methodology:
- Design Sprints: After a thorough discovery process with new clients, I would conduct and work through sprints with several designers as we worked through diverse design directions for the same problem.
- Presentations: I clearly presented and articulated design directions to clients explaining and defending design decision. I would tailor information towards the attending audience in order to best represent our ideas and scope.
- Internal Branding: Instrument works with some of the largest brands in the world. In order to secure these contracts they must show how adept they are in their craft. I worked on multiple decks to display our design process contributing to the $750,000 in new business my team acquired that year.
My Role:
Collaboration with several other designers daily was customary at Instrument. I also had the pleasure of working cross-functionally with engineers and project managers to deliver on the client's vision.
